Great storytellers understand insight.
We use different questions, tools and techniques to go beyond the conventional to reveal deeply human insights in compelling, easy to share formats.
Services
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Story Mapping
Explores the story that stakeholders are telling themselves today versus a variety of future stories and what it takes for the narrative to change.
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Story Journals
Our ethnographic journals provide an in-depth exploration of beliefs, attitudes and behaviors to reveal sharper human truths, along with language and imagery that underpins powerful insights and engaging stories.
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Learning from Extremes
Those at the extremes are better able to articulate behaviors and motivations, which can be a great short cut to breakthrough innovation and communications.
Tesaro: Zejula
The Situation
Ovarian cancer was evolving rapidly with multiple entrants and potential for confusion among oncologists over therapy options. Tesaro® approached Make Believe to develop a compelling human story to simplify the launch discussion around Zejula® (niraparib) for medical professionals and the women in their care.
The Solution
We undertook story journaling with oncologists across 5 countries to uncover their core motivations and behaviors.
This enabled us to craft a story tailored to their goal of achieving “More time for more women”, using powerful language and imagery derived directly from oncologists’ own experiences. Zejula® has become the new leader in ovarian cancer, providing renewed optimism in a devastating disease.
