Most innovation companies focus on 'WHAT', we focus on 'WHY'
Most innovation companies focus on 'WHAT' - ideas for new product and service features. Make Believe focus on WHY - identifying the story that people want to play a role in. By starting with story, we can be sure the ideas that bring this story to life will engage people. We call it emotional innovation. Our unique formula: MAKE (things) + BELIEVE (emotions) = Engaging Innovation.
Services
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Opportunity mapping
Scoping out what is possible based upon the emerging brand story across product, service and communication ideas.
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Business model innovation
Exploring strategic dimensions of the commercial opportunity such as new partnerships, product and service innovation, pricing models, distribution channels etc., to optimize the model.
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Customer co-creation workshop
Co-creating better solutions with end users in safe environments that foster more honest feedback and idea building with prototypes.
Novartis: !ntrepreneur
The Situation
With a focus on customer orientated solutions, Novartis Oncology was looking to create a cultural step change in innovation. Central to this challenge was the desire to marry the benefits of being one of the largest players in Oncology with the lean, start-up mentality required for fast paced innovation in Healthcare today. The solution had to set out a new vision and spirit for innovation, underpinned by a flexible approach that could operate across different areas and provide a toolkit to help bring new ideas to life.
The Solution
The !ntrepreneur program sets out a blueprint for Innovation in Novartis Oncology. It follows a simple four stage approach (!nspire > !deate > !nnovate > !mpact) to accelerate innovation beyond the molecule. The initiative was specifically designed to offer a source of inspiration (as opposed to a rigid process – they have enough processes already) supported by a wide range of tips, tools, training and case studies to help people get inspired and idea generating.
