Most innovation companies focus on 'WHAT', we focus on 'WHY'
Most innovation companies focus on 'WHAT' - ideas for new product and service features. Make Believe focus on WHY - identifying the story that people want to play a role in. By starting with story, we can be sure the ideas that bring this story to life will engage people. We call it emotional innovation. Our unique formula: MAKE (things) + BELIEVE (emotions) = Engaging Innovation.
Scoping out what is possible based upon the emerging brand story across product, service and communication ideas.
Business model innovation
Exploring strategic dimensions of the commercial opportunity such as new partnerships, product and service innovation, pricing models, distribution channels etc., to optimize the model.
Customer co-creation workshop
Co-creating better solutions with end users in safe environments that foster more honest feedback and idea building with prototypes.
With a focus on customer orientated solutions, Novartis Oncology was looking to create a cultural step change in innovation. Central to this challenge was the desire to marry the benefits of being one of the largest players in Oncology with the lean, start-up mentality required for fast paced innovation in Healthcare today. The solution had to set out a new vision and spirit for innovation, underpinned by a flexible approach that could operate across different areas and provide a toolkit to help bring new ideas to life.
The !ntrepreneur program sets out a blueprint for Innovation in Novartis Oncology. It follows a simple four stage approach (!nspire > !deate > !nnovate > !mpact) to accelerate innovation beyond the molecule. The initiative was specifically designed to offer a source of inspiration (as opposed to a rigid process – they have enough processes already) supported by a wide range of tips, tools, training and case studies to help people get inspired and idea generating.