Crafting a narrative is important, but stories must be able to thrive out there in the real world
That’s why we constantly push into creative execution at every step of development. Creating alternative copy, mock ups and prototypes to optimize how the story will manifest in activity across different channels and dimensions of the marketing mix.
Illustrations, mock ups, user experiences, 3D models, digital prototypes.
Workshops designed to translate brand stories into communication themes and media plans to aid agency management and briefing.
Executions for internal and external engagement – films, animations, articles, apps and microsites.
Otsuka Health Solutions
We were approached by Otsuka Health Solutions, a new technology platform in the mental health sector which brings big data analytics and digital user interface tools to the often fragmented world of mental health services.
Clarity is at the heart of this brand story which focuses on depicting a clear pathway through an uncertain landscape.
We wanted to visually bring to life the concept of a clear pathway in a clean and simple style. We used simple shapes and bold colors to create a versatile modular brand system that feels clear and fresh and easy.