Crafting a narrative is important, but stories must be able to thrive out there in the real world

That’s why we constantly push into creative execution at every step of development. Creating alternative copy, mock ups and prototypes to optimize how the story will manifest in activity across different channels and dimensions of the marketing mix.


  • Prototypes

    Illustrations, mock ups, user experiences, 3D models, digital prototypes.

  • Communication planning

    Workshops designed to translate brand stories into communication themes and media plans to aid agency management and briefing.

  • Content creation

    Executions for internal and external engagement – films, animations, articles, apps and microsites.

Communications Case Study

Otsuka Health Solutions

The Situation

We were approached by Otsuka Health Solutions, a new technology platform in the mental health sector which brings big data analytics and digital user interface tools to the often fragmented world of mental health services.

Clarity is at the heart of this brand story which focuses on depicting a clear pathway through an uncertain landscape.

The Solution

We wanted to visually bring to life the concept of a clear pathway in a clean and simple style. We used simple shapes and bold colors to create a versatile modular brand system that feels clear and fresh and easy.