Team

  • Paul Wilson

    Paul is the founder of Make Believe. He has worked both client and agency side for ?WhatIf !, the innovation agency, Coors and advertising agency bddo amv.

  • Brent McCallum

    Brent heads up Make Believe’s New York office. He was previously Director of Innovation at Novartis, worked on Global and US pharma brand launches and was a journalist on 3 continents.

  • David Griffiths

    David is a senior consultant with Make Believe. A former Innovation and Brand Director at Molson Coors, he has a wealth of knowledge and experience in strategic creativity.

  • Tom Jones

    Tom is our lead consultant for the EU. His focus is on story-led business transformation, based on a quarter century’s experience as a business strategy consultant and pharmaceutical executive in the US, Latin America and Europe.

  • Adam Guthrie-James

    Adam is our lead consultant in the Nordics. He brings 20 years experience within the healthcare sector. He’s passionate about value storytelling as well as behavioural science and its role in driving commercial innovation.

  • Pilar Cortizo

    Pilar is lead story curator at Make Believe New York. For the last 30 years she has worked as a creative strategist for some of the world’s most successful agencies and clients, and has facilitated teams from 3 to 300.

  • Chris Keys

    Chris is Make Believe’s studio head. Passionate about all things film and digital, Chris has spent over 12 years across a range of roles in visual arts and now specialises in computer animation.