Global Team

  • Paul Wilson

    Paul is the founder of Make Believe. He has worked both client and agency side for ?WhatIf !, the innovation agency, Coors and advertising agency AMV BBDO.

    Storytelling Innovation Communication ModernArt GraphicNovel Facilitation Strategy
  • Brent McCallum

    Brent heads up Make Believe’s New York office. He was previously Director of Innovation at Novartis, worked on Global and US pharma brand launches and was a journalist on 3 continents.

    Storytelling Strategy Marketing Facilitation Innovation Culture MountainBiking
    New York
  • David Griffiths

    David is a senior consultant with Make Believe. A former Innovation and Brand Director at Molson Coors, he has a wealth of knowledge and experience in strategic creativity.

    Storytelling Photography Marketing Innovation Golf Insight Facilitation
  • Adam Guthrie-James

    Adam is our value story lead and brings 20 years of experience within the healthcare sector. As well as being a health economist Adam has a special interest in behavioural science and how storytelling drives value through communications

    Storytelling Psychology IceSwimming Communication CrossFit Behaviouralscience Facilitation
  • Pilar Cortizo

    Pilar brings 30+ years of communications, content and purpose development experience, mostly in B2C, bringing a unique perspective to the challenges of creating stories in the medical space.

    Storytelling Content Gestalt Future Acting Facilitation Culture
    New York
  • Chris Keys

    Chris is Make Believe’s studio head. Passionate about all things film and digital, Chris has spent over 12 years across a range of roles in visual arts and now specialises in computer animation.

    Storytelling RockClimbing Facilitation CreativeDirection ScriptDevelopment MotionDesign DigitalArt
  • Josh Tinsley

    Josh is multi-disciplinary creative, focusing on graphic design for print and web. Working across a number of fields from brand identity and art direction to editorial, retouching and artworking.

    Storytelling Cycling DigitalArt Facilitation Art Direction Typography GraphicDesign