We believe that people are moved more by stories than by logic. That’s because stories provide human insight, context and meaning that allow us to believe – not just to understand.

Make Believe works across the Healthcare and Consumer sectors, addressing some of today’s key business challenges using the power of storytelling.

Our 6 specialisms combine the best of management, marketing and innovation consultancy with the timeless principles of storytelling to deliver impact and engagement.

  • Strategy – bridging the strategy execution divide by connecting head and heart
  • Insight – going beyond the conventional to reveal deeply human insights
  • Innovation – engaging innovation that starts by asking ‘why?’, not ‘what?’
  • Communication – pushing your story into creative at every step, in every channel
  • Capability – building confidence and skills in story sharing and co-creation
  • Studio – Film, animation and design that brings your story to life at every stage of development


What’s your story?