STORY JOURNALS
Revealing the stories that move us
Make Believe Story Journals are a proprietary research approach specifically designed to reveal people’s stories, to drive the development of more emotionally resonant story content.
Unlike traditional in-depth interviews or focus groups where respondents project their answers verbally and publicly in the moment, Story Journals allow time for reflection and introspection as they unfold in written form over 3-5 days.
The act of journaling provides space for deeper exploration and more intimate and creative sharing of their stories, to reveal what really matters.
Because some stories are better shared in private.
“Overall, I found this to be a uniquely penetrating approach with highly meaningful depth, and potential to get at real issues and true practice considerations. Thank you for the opportunity to express myself”
Neurologist, Alzheimer’s
Story Curation | Story Journals | Semiotics
“It helped me think about ADHD in a novel way, it made me think about how my patients and families perceived the disease and their understanding, and it helped me flesh out some of my frustrations with treating ADHD. This was certainly a unique thing for me to do – writing a journal, and even more unique, about a disease and its treatment. It was a refreshing take on medicine, made it more human. I have nothing more to add, except, that it was a one-of-a-kind experience”
Pediatrician, ADHD
STORY JOURNALS AI
Actionable Insights
Our AI is trained on the content (visual and linguistic) from the journal allowing us to create ‘avatars’ for the different stakeholders. Users can interrogate the content to learn about the disease and their stakeholders, as well as generate starting stories, positionings, concept, etc.
Story Curation | Story Journals | Semiotics
SEMIOTICS
CODES BOOKS
Revealing the stories to come
Make Believe’s Semiotics Codes Books reveal the possible future stories your product will live alongside and can potentially inhabit, helping identify areas of opportunity and threat as you tell a story that can live beyond today.
Women’s Health Codes Book
Story Curation | Story Journals | Semiotics
