THE UNIVERSE IS MADE UP OF STORIES
Muriel Rukeyser
We use the power of story to build belief and influence change
Why story?
We all love stories
They ignite our imaginations, infuse our consciousness, connect us emotionally, and strike at the heart of who we are. Most of all, stories make us care.
We run on story
Great businesses and teams have a powerful story at their heart. One that focuses people on what matters, creates clarity and alignment, and motivates action by providing the emotional connection everyone needs to move forward.
They make us feel good and we can’t wait to share them
A great story inspires and moves you, making you want to be part of it and carry it forward to others. And when that story is co-created with your people they can go further and faster.
Wherever you are in your journey, stories matter
But especially:
When you’re starting something new
When you need stakeholders or investors to buy in
When you’re preparing to launch
When something changes and you need to pivot fast